What platforms should I focus on for social media management?

Focus on where your audience lives. For B2B—LinkedIn and Twitter work great. For B2C—Instagram, Facebook, and TikTok are key.

Can small businesses benefit from social media management?

Absolutely. In fact, small businesses often benefit more because of their agility and close customer relationships.

Consistency is more important than frequency. Start with 3–4 quality posts per week and scale as needed.

Organic reach is declining, so blending a paid strategy with organic content is highly recommended.

Posting without a plan or not engaging with their audience. Social media is a two-way street.

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